Tag Archives: doughnut shop

foodie b’eat: Krispy Kreme bringing back Doughnuts AND Coffee #cuptocup

From Chow in YES! Weekly.  The article referred to one of the managing partners as John Hart, but John’s last name is Ward. We apologize for the error.

When Krispy Kreme invites you to a tasting, the answer to whether or not to attend the tasting is obvious. And when the company tells you it’s a tasting of doughnuts AND coffee, well that’s a no-brainer. The food writing business can have its perks (pun intended).

Last week, Krispy Kreme invited all of us lovers and sharers of food (and coffee) to an event they called Cup to Cup…a very unique BlogWorthy Beverages, Baristas and a Bold New Store. Not only were local food writers invited to get an inside look and tour of the new Krispy Kreme in Clemmons, but the purpose was to really show us how Krispy Kreme is looking at changing future models to elevate their coffee and beverage business and make each location more welcoming. Look around the new store and you’ll see soft seating, screens, USB ports, electrical outlets so that you can work or just kick back for a while. The new location has set a goal to be a place of relaxation and fellowship but if you need to get a little work done, you can. And it has the super-fun element of watching the doughnuts being made and seeing them come ‘round on the conveyor. Kids love it and I dare say, adults do too. This newest location is a test model for future Krispy Kreme stores and is the only one like it in the world. For now.

KKremeStore

You’d think that coffee and doughnuts go hand and hand, right? We jokingly refer to cops enjoying their coffee and doughnuts on or after their shift. But at Krispy Kreme, that hasn’t been the case, at least not recently. Krispy Kreme Director of Beverage Operations Branan Wagaman says, “We want customers to know that we are more than just a doughnut shop. People walk in and they have doughnut blinders on. They’re not thinking about how a cup of coffee can enhance their experience.”  And Krispy Kreme is training their baristas to know which coffee will pair great with a specific doughnut. 

Interestingly, this was set up much like a food and wine tasting would be. We were introduced to several coffee beverages, each paired with a popular doughnut. And throughout each “pairing” we tasted the coffee and the doughnut and allowed our senses to take over, smelling the coffee and the doughnut, tasting each and learning how a bold coffee is enhanced by the light and fluffy doughnut that’s been filled with a sweet and fruity raspberry filling or a tart lemon filling for that matter. And how the coffee enhances the doughnut too. We later moved on to pairing #2 to taste how a Valentine’s doughnut can pair nicely with a latte or cappuccino. For pairing #3, A Caramel Mocha (a hot version and a frozen version) and how the world’s favorite, glazed and doughnut holes matches up.

KKreme

Did we get a little full tasting all of this?  Yep. And I literally just had a bite (maybe two) at each course. It’s a tough job, ya’ll.

S & D Coffee, which provides the coffee for Krispy Kreme, has taken whole-hearted approach to educating the company’s employees about coffee. Master roaster, Toby Foreman shared his passion for roasting coffee and finding the best ways to bring out the nuances of the bean. “The bean comes back to life with something dormant to its destined complexities. We want to take the mystique out of coffee. And we want the customer to accentuate that experience and have a conversation with the barista and complement that moment, just like you would with any other culinary experience. My job is to create coffee but you get the sensory experience to create a memory.” 

The Clemmons Krispy Kreme is a bustling location. When they’re making doughnuts, they can produce 2,400 dozen glazed doughnuts a day. One Friday evening, at 6:00, the line for the drive-thru was literally wrapped around the building. Managing partner, John Ward, says that’s nothing unusual for them. “You’d think a Krispy Kreme would be busiest from 6-8:00 in the morning and traditionally that has been the case. But my morning business is actually a bit lighter. I’m an afternoon and evening store. After 3:00 we are rocking and rolling. It changed our business model across the country.” He attributes it to the beverage business and said they adapted to the customer’s needs. “People are coming home from work or school, they’re getting a frozen drink, setting up their laptop or picking up doughnuts for dessert and for the next morning’s business.” Ward says the business overall hasn’t changed, it’s just when business happens has changed. “It’s encouraging to me, because this is a test concept for beverage and people are getting doughnuts, but also the coffee. And this doughnut guy is okay with that.” Ward has been with the company for 22 years in various corporate and training positions and jumped on the opportunity to have a vested interest in the business last July as an operating partner (much like Chick Fil-A). The Clemmons location is testing this managing partner concept as well.

KKJohnWard

Managing Partner, Clemmons location-John Ward

The building’s foundation had already been laid when executives with Krispy Kreme got the notion to do something a little different, eliminate what wasn’t working and dive into a fresh approach. Granted, not all Krispy Kreme’s are going to have the beverage program that the Clemmons location offers, but officials are hoping to change that. KK’s Wagaman says, “We’re proving to ourselves that it can be done.”

Wanna go? The new Krispy Kreme is located at 2442 Lewisville-Clemmons Road, Clemmons.  krispykreme.com.  If you dare, there’s an app for the “hot light” that will tell you where the freshest doughnuts are on the road or activated in your neighborhood.

Donuts or Donutz? Battle of the Fried Dough Confectionary

IMG_3264

What prompted this battle? Well, Kernersville, NC was blessed late last year with its first doughnut shop. Then about a month and a half later, its SECOND doughnut shop. Donutz vs. Donuts in the war of Doughnuts (this spelling is the dominant spelling in the US and I will use it when I speak of these delightful rings). I figure the first one took so long to open and had its little “coming soon” sign up for so long that someone got wise and thought they’d join them in a little friendly competition, lol.  The first to open was the super popular, Intown Donutz. They got a lot of buzz and Facebook “likes” very quickly because they were so friendly, they just handed out free doughnuts right and left (especially to kidlets) and have locally roasted coffee. Then along came Granny’s Donuts and Bakery. The only thing I’d heard about them is that they were really good too and that they have locations in High Point and Thomasville. So today the kidlets and I decided we’d visit BOTH, do a little taste test and give our foodies the rundown on who is we think is #1 in Kvegas!

The competitors…these guys are literally a half mile from one another:   

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Intown Donutz

Granny's Donuts
Granny’s Donuts

The service:

Intown Donutz and “T” were friendlier. A great friendly staff that promotes, promotes, promotes! And they still offer free doughnut holes when you come in. I don’t know if it’s because I’m always with kids but if that’s the reason, then I will always bring them along 🙂

The Goods…for this test we did Battle: Glazed! And, Battle: Lemon-Filled!

Granny's on Left Intown on Right

Granny’s on Left
Intown on Right (a little deeper in color)

Battle: Glazed! result: No discernible difference. Whaaa? Sorrrrryyy.  Maybe Intown tasted a bit fresher. I kept having to go back and try and by the time I was done I’d eaten 2 doughnuts almost and still no real winner.  Next, Battle: Lemon-filled!—I can’t believe I’m saying it because before today Intown had the BEST lemon-filled ever but Granny’s filling was lighter and a little more lemony fresh. Both still beat KK and DD. By a MILE.

Granny's Lemon-Filled

Granny’s lemon-filled

Intown's lemon-filled

Intown’s lemon-filled

Really this was just an excuse to buy twice as many donuts/donutz/doughnuts as our household needs. We affectionately call them “do-NOTS” because that’s what kidlet #1 used to call them when she was a wee little one….”Mommmmyyyy…can we get a ‘do not’?” I thought it a most appropriate name. We bought a few extra varieties too (chocolate glazed with sprinkles, chocolate glazed with chocolate chips, Old-fashioned). Both locations have a great selection and these incredibly delicious, ridiculous apple fritters that are to. die. for. Mr. foodie said I should’ve tested them out as well so if I do so, then you’ll see an update within this blog post. I will let you know, foodies!

Intown's case

Intown’s case

Intown's case

Intown’s case

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Granny’s case

Granny's case

Granny’s case

Granny’s has a few more cakey, innovative doughnuts like red velvet, coconut and some with funky icing. They also have a large selection of baked goods like cookies and macaroons.  Both have coffee and blended coffees.

Granny's baked goods

Granny’s baked goods

Granny's Red Velvet

Granny’s Red Velvet

So, since they are so close, depending on the direction you are driving, perhaps you just stop at the spot is convenient for you. The traffic is not as bad at Intown and they are easier to see from the road, because East Mountain Street is not as busy as Highway 66. Both have just a few parking spots. Both make doughnuts to order for your party or event. I hope there’s enough business to go around. And though I know that one big chain is still locally owned (and they will always have our hearts), these little locally-owned doughnut shops give them a run for their money. In the end, Kernersville is the winner of this battle. Now, wouldn’t it be fun if they really start playing with flavors. Like Maple Bacon? Chocolate Stout? Who knows!

You know what else we have a lot of? Coffee shops! We have 3 Starbucks across the street from one another and 2 independent coffee shops (that I know of—one’s just a drive-thru) not to mention the coffee bars at chains AND the coffee at these two little doughnut shops.

I hope it’s not bad “business” to put these guys’ addresses in the same spot, but my people deserve to be informed. Neither place has a website but both have Facebook pages.  Have you tried either one of these shops? What’s your favorite?

Intown Donutz on Urbanspoon
Granny’s Donuts & Bakery (no Urbanspoon review for the Kernersville location). Their address is:
806 NC Hwy 66 South, Kernersville,NC 336.992.9595